Concept & positioning
A coffee identity that fits the property, its guests and its location.
- Market & guest analysis
- Menu architecture
- Service rituals
Coffee consultancy · From Switzerland to the world
From the first concept sketch to the opening day: we design, source, staff and calculate luxury coffee bars and coffee brands that stand on their own – for hotel groups, resorts and ambitious coffee companies.
Approach
“I don't care about the location or the country – I focus on the project.”
Desert resort, alpine hotel, city roastery: the method stays the same. Understand the property, build the coffee program around it, and train the people who run it every day. Gregorio González, founderExperience at
Services
Each service can be booked on its own or as a complete turnkey program. One point of contact, one standard of quality.
A coffee identity that fits the property, its guests and its location.
Bar layout, workflow and equipment planned by a barista who has worked behind them.
We find, hire and train the baristas – and set the standards they work by.
Direct access to award-winning farms in Colombia, Panama, Ethiopia, Brazil and beyond.
Your own coffee in capsules – for rooms, suites and retail.
Setting up a roastery or an in-house roasting program, from machine to profile.
For coffee companies and chains: brand, product range and roll-out across locations.
For bars that are already running: where quality and margin are lost – and what to change first.
Investment, real operating costs and real personnel costs – calculated before anything is built.
Approach
Site visit, guest profile, goals and constraints of the property.
Positioning, menu and a full financial model: investment, OPEX, staffing, payback.
Bar design, equipment, green coffee selection, roasting or capsule partner.
Recruitment, barista academy, recipes and service standards.
Launch on site, then regular audits, menu updates and coaching.
Gregorio González FernándezCoffee consultant & professional barista
“I don't sell a concept and leave. I stand behind the bar with your team until the coffee is right – and then I come back to check.”
I started behind the machine, not behind a desk. Eighteen years later I still taste every lot myself, dial in every bar I build and train every team that runs it. I have opened coffee bars in hotels from the Swiss Alps to the Saudi desert, from London to Kyoto, and built four coffee brands along the way – and the part I care about most is the same everywhere: the minute a guest takes the first sip and looks up.
If you are planning a coffee bar, talk to me directly. You get one person who is responsible for the concept, the numbers, the machines and the people – not a chain of account managers.
FAQ
Luxury and lifestyle hotels, resort groups and hotel chains that want their own coffee bar – and coffee companies building or expanding a brand across several locations.
Yes. Many clients start with the business case or the concept, others need only sourcing, capsule development or team training. The full turnkey program is available for new openings.
Worldwide. Projects so far span more than 12 countries across Europe, the Middle East and Asia. Most work happens on site, supported remotely between visits.
After a first call we send a fixed proposal per phase, based on scope, number of outlets and location. The business case is usually the first deliverable.
On request. Through our import and export network we can supply green or roasted coffee, including exclusive lots and private-label capsules.
Contact
Tell us about your project. You'll receive an answer within two working days.
Switzerland · working worldwide
Import & export
Green coffee from award-winning producers, equipment from the manufacturers we work with every day, and the full OS&E list – specified, sourced, negotiated and delivered as one package.
Import & export
We import green coffee directly from award-winning producers and secure lots that are exclusive to your property or brand – traceable from farm to cup.
Equipment
We specify and source the hardware, negotiate directly with manufacturers and distributors, and plan service and maintenance from day one.
OS&E
OS&E is what turns a built bar into a working one: everything the team touches during service, in the right quantity, at the right quality, on site before the first guest. We write the list, price it, order it and check it in.
Why it matters: OS&E is usually the item that gets underestimated in the budget and forgotten in the timeline. A missing pitcher size or the wrong cup volume changes recipes, service speed and guest perception – and last-minute orders cost multiples. We plan OS&E together with the bar design and the business case, so quantities, delivery dates and the replacement budget are fixed before construction ends.
How it works
Sample cupping and lot selection against your menu and roast profile.
Volumes, price and harvest window agreed directly with the producer or exporter.
Shipping, customs and storage handled – delivered green or roasted.
Roasted to profile at a partner roastery, in-house or as private-label capsules.
Repeat cupping per shipment so the cup stays the same all year.
Business case
Investment, real operating cost and real personnel cost – the three questions every coffee bar has to answer before it is built. Adjust the assumptions below to see how a program performs.
What the model covers
What it really costs to open.
What it costs every month, per cup.
The team you need – fully loaded.
Adjust the assumptions for your project. Results update live.
Example values for illustration only. Your project model is built on real quotes, local salary levels and site data.
Portfolio
Signature menus, bar work and coffee selection from projects with luxury hotels and coffee brands in more than 12 countries.